There are so many blogging tools out there that will help you to improve your blog. Many of them, like Google Tools, get overlooked. What if there was a way to get a better insight into what your readers are into? What do they like? What do they want to know? What are they Googling?
Yeah. Google thought of that. (Surprise surprise.)
Google Trends is a handy blogging tool allows you to see what topics are currently trending on Google. Okay, so pretend that Kim Kardashian loses twenty pounds from this ah-mazing amazing all mixed greens diet. This hits the media, and suddenly everyone and their mom is googling mixed greens. It would be prudent of you to mention mixed greens in some way on your blog. Maybe it’s a fast mixed green salad lunch recipe, or the five reasons you hate mixed greens. Either way, write a post!
Note: Google Trends can also be used to predict what stories or topics will be trending in the near future. Write a blog post about it and ride the traffic wave as the story or topic begins to trend!
The Google AdWords keyword tool can be extremely valuable to your blog if you are beginning to focus more on SEO, or Search Engine Optimization. I don’t consider myself an expert on the topic of SEO by any means, so I will leave the explaining to another more knowledgeable individual. But basically, SEO is optimizing your website and content for keyword searches. If someone types in a key word relevant to your website or blog, you want to show up in the search results, and preferably on the first page! Websites that are targeting the same word or phrase will compete with you to better optimize their websites to appear in the search results ahead of yours. Game on.
So what does Google AdWords do for me?
Good question! This free tool (you just need to sign up) allows you to search key terms that might be relevant to your site, and gauge the level of competition for that word or phrase. I would recommend reading up a bit on SEO before you start targeting these key words, but once you gain a better understanding, Google AdWords is the way to go!
Note: Google AdWords also has a feature that allows you to enter in a website address and the tool will check the page and pull keywords based on the words on the page. This is great if you are having a hard time thinking of phrases that may pertain to your particular niche.
The Google Webmaster tool can ensure that you create the best possible search presence. This tool has numerous capabilities, but these are some of the most important ones that I myself utilize frequently:
- Tells you which pages on your website have links from other sites and where they are from.
- Allows you to look at the key words and phrases (and your ranking for those phrases) that drive traffic to your blog or website.
Note: To utilize Google’s Webmaster tools you must set up a Google account and then verify site ownership by either uploading an authentication file or adding a meta tag to your site. Here are instructions as to how to go about doing this.
stalking Alert tool is one of my most used blogging tools. It allows you to type a search term in, for example, “Marie Progression By Design Blog,” and create an alert any time that the phrase is mentioned on the internet. That way I will know if anyone has mentioned me! You can do this for your favorite b loggers, news topics, or anything else that you want to keep track of!
Google Correlate lets you type in search terms and look at their popularity over time. This is helpful with coming up with ideas for blog posts because you can gauge its potential and past popularity over time. You can even find terms that have a similar pattern of activity throughout the year.
Note: If you are starting to dive deeper into SEO, this tool is a great way to find key terms and other directly related terms that people are searching for. For example search term “losing weight”: workouts, burn fat, lose fat, whey, in shape, whey protein, calories a day, protein shakes, gain muscle.
Happy Google Tooling! New word. Use these awesome blog tools to grow your traffic, find new content, and build your website!
Have you used any of these before? Are there any other blogging tools that I need to know about?