Blogging Tools That Change The Game

Blogging Tools That Change The Game | Progression By DesignThere are so many blogging tools out there that will help you to improve your blog. Many of them, like Google Tools, get overlooked. What if there was a way to get a better insight into what your readers are into? What do they like? What do they want to know? What are they Googling?

Yeah. Google thought of that. (Surprise surprise.)

Google Trends

Google Trends is a handy blogging tool allows you to see what topics are currently trending on Google. Okay, so pretend that Kim Kardashian loses twenty pounds from this ah-mazing amazing all mixed greens diet. This hits the media, and suddenly everyone and their mom is googling mixed greens. It would be prudent of you to mention mixed greens in some way on your blog. Maybe it’s a fast mixed green salad lunch recipe, or the five reasons you hate mixed greens. Either way, write a post!

Note: Google Trends can also be used to predict what stories or topics will be trending in the near future. Write a blog post about it and ride the traffic wave as the story or topic begins to trend!

Google AdWords

The Google AdWords keyword tool can be extremely valuable to your blog if you are beginning to focus more on SEO, or Search Engine Optimization.  I don’t consider myself an expert on the topic of SEO by any means, so I will leave the explaining to another more knowledgeable individual. But basically, SEO is optimizing your website and content for keyword searches. If someone types in a key word relevant to your website or blog, you want to show up in the search results, and preferably on the first page! Websites that are targeting the same word or phrase will compete with you to better optimize their websites to appear in the search results ahead of yours. Game on.

So what does Google AdWords do for me?

Good question! This free tool (you just need to sign up) allows you to search key terms that might be relevant to your site, and gauge the level of competition for that word or phrase. I would recommend reading up a bit on SEO before you start targeting these key words, but once you gain a better understanding, Google AdWords is the way to go!

Note: Google AdWords also has a feature that allows you to enter in a website address and the tool will check the page and pull keywords based on the words on the page. This is great if you are having a hard time thinking of phrases that may pertain to your particular niche.

Google Webmaster

The Google Webmaster tool can ensure that you create the best possible search presence. This tool has numerous capabilities, but these are some of the most important ones that I myself utilize frequently:

  • Tells you which pages on your website have links from other sites and where they are from.
  • Allows you to look at the key words and phrases (and your ranking for those phrases) that drive traffic to your blog or website.

Note: To utilize Google’s Webmaster tools you must set up a Google account and then verify site ownership by either uploading an authentication file or adding a meta tag to your site. Here are instructions as to how to go about doing this.

Google Alerts

The Google stalking Alert tool is one of my most used blogging tools. It allows you to type a search term in, for example, “Marie Progression By Design Blog,” and create an alert any time that the phrase is mentioned on the internet. That way I will know if anyone has mentioned me! You can do this for your favorite b loggers, news topics, or anything else that you want to keep track of!

Google Correlate

Google Correlate lets you type in search terms and look at their popularity over time. This is helpful with coming up with ideas for blog posts because you can gauge its potential and past popularity over time. You can even find terms that have a similar pattern of activity throughout the year.

Note: If you are starting to dive deeper into SEO, this tool is a great way to find key terms and other directly related terms that people are searching for. For example search term “losing weight”: workouts, burn fat, lose fat, whey, in shape, whey protein, calories a day, protein shakes, gain muscle.

Happy Google Tooling! New word. Use these awesome blog tools to grow your traffic, find new content, and build your website!

Have you used any of these before? Are there any other blogging tools that I need to know about?




  • Reply Sydney June 16, 2015 at 3:58 pm

    This list is awesome, thanks for all the useful links!

  • Reply Gina June 16, 2015 at 8:47 pm

    Great post! I didn’t know too much about Google Correlate, so it was good to get info about that! I also think using Google Alerts for blogging is such a good idea too. I need to use these tools more often! 🙂
    Gina recently posted…My #1 Blogging ToolMy Profile

    • Reply Marie Huang June 18, 2015 at 12:34 am

      I love both of them! I had previously been aware of Google AdWords but I more recently heard about Google Alerts and Google Correlate!

      Marie Huang recently posted…The Ultimate Summer Bucket ListMy Profile

  • Reply Madison June 17, 2015 at 12:04 pm

    I can always use more blogging tips! Thanks so much for breaking everything down for us. I really like the idea of Google AdWords- I’ll have to try it out!

    Madison recently posted…Free As My Hair: How I Learned to Embrace ChangeMy Profile

  • Reply Ashley Mason June 17, 2015 at 12:38 pm

    These all sound awesome! I LOVE Google, so I’ll definitely have to check these out.


  • Reply Morgan June 17, 2015 at 1:03 pm

    Pinning this! So helpful – thank you!!

    How 2 Wear It []
    Morgan recently posted…… Tailored to PerfectionMy Profile

  • Reply Julie @ Making Mindfulness June 17, 2015 at 1:07 pm

    What can’t Google do?! This is great–thanks for spelling it all out for newer bloggers like me! : )
    Julie @ Making Mindfulness recently posted…My Journey: Whirlwind Year Two!My Profile

  • Reply Jenny June 17, 2015 at 1:28 pm

    Wow this is so helpful as I’ve never heard of any of these tools before except for AdWords.

    Thanks so much for sharing!

    xoxo, Jenny || Breakfast at Lillys
    Jenny recently posted…Review: Adovia Dead Sea Salt ScrubMy Profile

    • Reply Marie Huang June 18, 2015 at 12:43 am

      When I first started blogging I had only heard of AdWords, but when I found out about all of the other ones, it definitely made things easier!

      Marie Huang recently posted…The Ultimate Summer Bucket ListMy Profile

  • Reply Ashley June 17, 2015 at 2:26 pm

    Saved these! I was unaware of couple of these!

    Thank you!
    Ashley recently posted…Loving Lately June 17th!My Profile

  • Reply Jordyn June 17, 2015 at 2:57 pm

    Super fascinating and relevant post! Pinning right now!
    Jordyn recently posted…Stream of Happy ConciousnessMy Profile

  • Reply Pick Your Beau June 17, 2015 at 5:52 pm

    Who knew google had all of these resources?! Great information for bloggers!

    Pick Your Beau

  • Reply Annie June 17, 2015 at 7:25 pm

    This post was awesome! I had never heard of Google Correlate or Google Trends so I cannot wait to start playing around with those. Thanks for the tips 🙂

    Annie || Annie N Belle
    Annie recently posted…City Love: ChicagoMy Profile

    • Reply Marie Huang June 18, 2015 at 12:47 am

      Those are the newest tools that I have discovered and I have had so much fun playing around with them! They have been beyond helpful.

      Marie Huang recently posted…The Ultimate Summer Bucket ListMy Profile

  • Reply Seersucker Sass June 17, 2015 at 8:15 pm

    This is AMAZING! Pinning it to keep for reference 🙂

    XX, SS || A Little Seersucker Sass
    Seersucker Sass recently posted…Wednesday Wisdom: Playing Nice OnlineMy Profile

  • Reply Kelly June 17, 2015 at 8:32 pm

    I’d never heard of any of these but I’ll for sure be checking them out!

    Ohio Stripes
    Kelly recently posted…A Case of the Summer BluesMy Profile

  • Reply Elana June 17, 2015 at 8:53 pm

    This is so helpful! Thanks for introducing me to some tools I didn’t know existed!

  • Reply Lauren Ashley June 17, 2015 at 9:08 pm

    OMG currently bookmarking this/getting all of these!! You’re the best for sharing!

    Lauren /
    Lauren Ashley recently posted…Summer RomperMy Profile

    • Reply Marie Huang June 18, 2015 at 12:52 am

      Yay I’m glad to have introduced them to you Lauren! I was shocked when I found out that they existed. I can’t believe Google has so many useful tools.

      Marie Huang recently posted…The Ultimate Summer Bucket ListMy Profile

  • Reply Erica @ Coming Up Roses June 17, 2015 at 9:27 pm

    Marie, this might be the most genuinely useful post I’ve seen all month! I already know and half-use Webmaster Tools and AdWords (gotta get better at both!), but these others are completely new to me. Cannot wait to dive in headfirst!
    Erica @ Coming Up Roses recently posted…Your Ultimate Summer PlaylistMy Profile

    • Reply Marie Huang June 18, 2015 at 12:53 am

      You are so sweet! I’m glad to have helped you out so much! I definitely have room for improvement with all of these, but just knowing that they exist was definitely a great first step for me haha.

      Marie Huang recently posted…The Ultimate Summer Bucket ListMy Profile

  • Reply Jenni June 17, 2015 at 10:31 pm

    I didn’t know some of these existed so thank you so much for sharing this list!

    Jenni // The Beautiful Little Fools
    Jenni recently posted…Inexpensive Things To Do This Summer | One-Question Interview Vol. 2My Profile

  • Reply Ashley Nicholas June 18, 2015 at 12:02 am

    Ok, I’m bookmarking all of these websites immediately. Thanks for the awesome tips!
    Ashley Nicholas recently posted…The Perfect Romantic Side Braid in 3 Easy StepsMy Profile

  • Reply Jessica June 18, 2015 at 4:01 am

    This was so helpful, thank you for sharing all of this useful advice! i’ve always just focused on my content and never really about expanding my reach but if I’m ever to start, here seems like a good place!

    Jessica Grace
    Jessica recently posted…Photography: Taking Back my MojoMy Profile

    • Reply Marie Huang June 19, 2015 at 2:00 am

      Thank you for your feedback Jessica! I appreciate it, and I am glad that I could help! It definitely is easy to just focus on the content. I still sometimes struggle to balance the two components!


  • Reply Stephanie @ Diary of a Debutante June 18, 2015 at 8:07 am

    Thank you so much for posting this! I’m obviously a not-so-new newb, and I need to get on board all this stuff. Thanks for sharing! 🙂

    Diary of a Debutante

    • Reply Marie Huang June 19, 2015 at 1:58 am

      I have really been trying to revamp my social media strategy so I feel you on the not so new- newb feeling. One step at a time I suppose! 🙂 I just wish that I had started doing this from the beginning!


  • Reply Laurel Musical June 18, 2015 at 3:13 pm

    This is an amazing post and I am so inspired to use all of them for original blog material! Thank you so much! Google is a blogger’s friend not foe. Haha.
    Laurel Musical recently posted…A Healthy HabitMy Profile

    • Reply Marie Huang June 19, 2015 at 1:48 am

      Thank you for your feedback! I totally agree, Google can be sooo amazing when growing your website!


  • Reply Jenn, June 18, 2015 at 5:04 pm

    I use AdWords and Webmaster tools, but didn’t know about Correlate! Will check that one out!
    Jenn, recently posted…Knots, Anchors, & GiveawayMy Profile

    • Reply Marie Huang June 19, 2015 at 1:46 am

      Same! Google Correlate is the newest one that I have discovered and I am still getting the hang of it, but I can already tell that it will be so useful!


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