How To Grow Your Blog With Pinterest

How To Grow Your Blog With Pinterest (double your traffic with these proven Pinterest strategies) at Progression By Design

Pinterest, when used correctly, can be an extremely powerful tool that will significantly grow your blog traffic. Pinterest is Progression By Design’s number one source of traffic and extremely valuable to my blog. With this artfully crafted post (shameless self promotion) I am going to teach you how to successfully utilize Pinterest and its traffic producing capabilities and drive some major traffic to your much deserving blog.

You will learn to:

  • Understand the way that Pinterest works, helping you to “work”
    the system
  • Gain more followers while promoting your own content
  • Create boards that will not only attract more followers, but give you more places to pin your own content
  • Facilitate more activity on your Pinterest page by making some minor cosmetic changes
  • Utilize the power of group boards
  • Know the best times to pin your content, resulting in a higher number of pins

Boom! That’s a lot of stuff to cover so let’s get to it.

DotThe Basics: Understanding How Pinterest Works


When Pinterest updated its algorithm and adopted their “smart feed” last year, the way that pins are promoted on the main feed significantly changed. Now, Pinterest takes two main components into consideration: the pin’s quality, and the source’s quality.

  • Pin Quality

The higher quality the image is in Pinterest’s eyes, the higher up on the smart feed it will be. In addition to it’s prime placement, the image will remain there longer as long as the pin continues to remain active (i.e. getting re-pins, comments, and likes). What is a high quality pin you may ask?

  • Larger images– Larger pictures not only look prettier, but they take up more space, drawing more attention to  your pin. Try to create blog post images that are at least 600 px wide and as tall as possible.
  • Good descriptions– Images can’t be searched for by content yet so make sure to use topic related key words in your description. Spark the reader’s interest! Ask a question that will get their attention. However, be careful not to load down your pin with hashtags and superfluous key words. No one wants to see that.
  • Strong Interactions– The more comments, likes, and re-pins your images receive, the longer that they will remain on the live feed. In addition to benefiting your feed exposure, pins with strong interactions will also be more likely to show up in the “related pins” drop down area under every pin. This drastically increases your exposure and will result in an increased number of re-pins.
  • Source Quality

The more that content is re-pinned from your website, the more that Pinterest likes each pin that you are pinning. Think about your website as someone that is vouching for you to Pinterest.

Your Website: “Strong quality images and content, hard worker, everyone totally loves her.”

Pinterest: “Duly noted. People like her.”

You: “Well obviously, I could have told you that.”

DotMore Activity = More Followers


The number one thing that has gotten me the amount of followers that I have is remaining active. Pinterest rewards users that are constantly pinning images and valuable content. Yes, you want your content to gain exposure and get re-pinned, but that’s not going to happen unless you are actively re-pinning other people’s content.

How does re-pinning other people’s content get me followers? 

Pinterest is unique. Unlike other social media platforms, direct user to user interaction is not common. The likelihood of someone following you just because you re-pinned their image is slim to none. However, the more active you are the more Pinterest will feature your content in related posts and related boards.

Why do I want more followers?

The more followers you have, the more re-pins the content you are pinning will receive. More pins = more people clicking through to your blog, thus increasing your traffic.

Well if I can’t just pin my own content, what content should I pin? 

Think of yourself as a quality content curator (say that three times fast). You basically want to be known for having the best collection of helpful or inspiring content, pictures, and info. For example, I am on Pinterest looking for study tips. I find your “College” board when it pops up on my search (I found your board because Pinterest rewarded you for having hundreds of pins on that board and featured it in the search). I, like many, am ADD and begin re-pinning some of your college “going to class” outfit photos from your fashion blog in addition to the study tips that I was originally looking for. I liked your board (you have good taste), and begin perusing around your other ones.

Just like that, you promoted other people’s content by pinning it, helped yourself out by subsequently getting featured in the search, and ended up getting your own content re-pinned in the process. Bottom Line: Pin content that is relate able to your own. It doesn’t have to be as direct as you think. Get creative, but more importantly relax. Yes you are doing this to further your blog, but it should be stuff that you are truly interested in, like, and want to read.

DotCreating the Right Boards


As I mentioned above, it is important that you are pinning content that fits not only your blog, but other interests that your followers may have in addition to your blog. This is the number one thing to keep in mind when you are creating your Pinterest boards.

I have a wide variety of interests but some of my most popular boards are College, Spring/Summer Fashion, Fall Fashion, Summer time, and Blair Waldorf. While my blog content doesn’t apply to some of these boards directly, creating and growing their following with strong content benefits me in two ways:

  1. I have more than one place to pin my own content that DOES apply to these various boards instead of just my “Progression By Design” board for instance.
  2. I have more sources for Pinterest users to drop into my Pinterest page from. The more you are active and pin, the more that your name and pins will appear in various places around Pinterest. Utilize this.

Tip: Make a list of every topic that you can think of that your readers may be interested in in relation to your blog. Choose a few of them and create a Pinterest board. Start actively seeking strong content and growing your following on these boards!

DotThe Power of Pinterest Group Boards


While you shouldn’t rely on group boards to promote your content, they can be a very helpful tool in doing so. Group boards, if you don’t already know, are a collaborative type of Pinterest board that allows multiple users to pin their own content. This can expose your blog’s content to a wide variety of users, increasing your chances for followers and more blog traffic. I am a member of several group boards including interior design boards, fashion, cooking, and DIY’s. While I can’t pin all of my content to all of the boards, I can pick and choose what topics best fit each board and its respective followers.

How do I join a group board?

Sometimes this can get tricky if the creator of the board doesn’t post clear instructions as to how to join in the board’s description. The person that created the board is the first member listed underneath the description. Usually people will provide instructions as to how to join, but if not, try messaging the board’s creator.

DotOptimizing Your Pinterest Page to Gain Followers


With a few minor changes, you can optimize your Pinterest page to gain more followers.

  1. Re-Organize the physical order of your boards. Place the boards that you are focusing on building higher up on your page, and your blog’s specific board first.
  2. Go through and delete any pins that were placed on the wrong board.
  3. Pick a board cover that is bright, clean, and not too visually busy. You want all of the covers to look good together as a whole picture.
  4. Write strong board descriptions with related key words.
  5. Separate any boards that need to be broken down. For example, I used to have just one large fashion board, but I recently split it up into two boards: Spring/Summer Fashion, and Fall/Winter Fashion. Note: Be careful when deleting boards all together. I lost about a hundred followers when I started deleting boards. This happens when people only follow specific boards and not you as a whole. Your follower count is still increased when they do this even though they are only following one or two of your boards.
  6. Update your profile description. Again, describe yourself accurately but try and fit in some key words that you are trying to show up in a search for.

DotLearn the Best Times to Pin


And finally, last but not least, learn the optimal times to pin your content. Think about who your readers and target audience are. Are they moms that eat lunch at home? Lunchtime, or after their child’s bed time might be a good time to pin. Are they students? Are they 9-5 career women? When you learn the times that your followers are most active, you dramatically increase your content’s chances of getting re-pinned! Experiment and find the best times that your blog’s followers are active!

Line

Utilize these tips, tricks, and strategies to grow your Pinterest following and dramtically increase your blog’s traffic. Focus on frequently pinning quality content that relates to your blog and your readers’ interests!

Let me know in the comments if you have any specific questions or additional tips! Get pinning ladies!

XOXO.

Signature

53 Comments on How To Grow Your Blog With Pinterest

  1. Ashley
    June 1, 2015 at 1:43 pm (1 year ago)

    I’m booking this for later! Thanks for the tips!
    Ashley recently posted…A Card A DayMy Profile

    Reply
  2. Antonio
    June 1, 2015 at 1:55 pm (1 year ago)

    Thank you so much for this! I have been looking for help on puting my brand on Pinterest. This is it! Thank you so much. :)

    Reply
  3. Morgan
    June 1, 2015 at 2:06 pm (1 year ago)

    Most helpful thing I’ve read all day! You have “pinspired” me to re-organize my boards and clean things up when I get home from work!! Loved this post and thanks for the advice!

    -Morgan
    How 2 Wear It [] http://www.how2wearit.com
    Morgan recently posted…… La FiestaMy Profile

    Reply
  4. Tiffany Khyla
    June 1, 2015 at 2:18 pm (1 year ago)

    These are such great tips! Pinterest is my biggest source of blog traffic, but it’s only for a handful of pins. I would love for all of my posts to get just as much attention from Pinterest. I’m such a huge advocate of group boards! They really make a difference, and it’s also a great way to see more content in addition to sharing your own. I can’t wait to utilize these tips!
    Tiffany Khyla recently posted…Fat Girl Walking by Brittany Gibbons | Book ReviewMy Profile

    Reply
    • Marie Huang
      June 1, 2015 at 5:24 pm (1 year ago)

      I agree, some of my pins are wildly successful and others aren’t. I have really focused my attention on growing my following and getting the rest of my content out there on Pinterest!

      XOXO
      Marie
      Marie Huang recently posted…How To Grow Your Blog With PinterestMy Profile

      Reply
  5. chastity
    June 1, 2015 at 2:58 pm (1 year ago)

    Great tips – I need to work on this!

    Reply
  6. Jordyn
    June 1, 2015 at 4:01 pm (1 year ago)

    This is SO SO helpful! I’ve always used pinterest but never known much about it. Totally going to revamp my blog’s pinterest after reading (:
    Jordyn recently posted…June GoalsMy Profile

    Reply
  7. Jenny
    June 1, 2015 at 4:40 pm (1 year ago)

    I will definitely be pinning this for later.
    Somehow I have the most followers on Pinterest by dumb luck, I suppose but I will definitely be utilizing these tips to further my Pinterest strategy.
    Thanks for breaking it down for us.

    xoxo, Jenny || Breakfast at Lillys
    Jenny recently posted…Netflix TV Show RecommendationsMy Profile

    Reply
    • Marie Huang
      June 2, 2015 at 12:28 am (1 year ago)

      Well hey that’s awesome! I got the first couple of hundred by dumb luck but I have recently been trying much harder and have seen some great results!

      XOXO
      Marie
      Marie Huang recently posted…How To Grow Your Blog With PinterestMy Profile

      Reply
  8. Chantal
    June 1, 2015 at 4:53 pm (1 year ago)

    Thanks for sharing Marie! I need to work on breaking down a few of my boards into smaller boards!

    Reply
  9. Ashley Mason
    June 1, 2015 at 5:16 pm (1 year ago)

    This is so helpful! I always pin pictures from my blog posts, but I’ve been dying to get more traffic from Pinterest!

    XO
    Ashley
    privateschoolprepster.blogspot.com
    Ashley Mason recently posted…GraduationMy Profile

    Reply
  10. Ruthie
    June 1, 2015 at 7:41 pm (1 year ago)

    Thanks for the tips! I’m slowly learning how Pinterest works and trying to build my followers! I’ll apply some of these! Thanks!

    Reply
    • Marie Huang
      June 2, 2015 at 12:32 am (1 year ago)

      Welcome to blogging! I definitely wish that I had taken the time to learn more about everything at the beginning! Use your leg up and run with it girl! :)

      XOXO
      Marie
      Marie Huang recently posted…How To Grow Your Blog With PinterestMy Profile

      Reply
  11. Kelly
    June 1, 2015 at 10:53 pm (1 year ago)

    Loved this post – I am a pinterest addict and have been trying to figure out how to use pinterest to increase blog traffic!

    Thanks!
    Kelly
    Ohio Stripes
    Kelly recently posted…Summer LinenMy Profile

    Reply
  12. Jenni
    June 2, 2015 at 12:13 am (1 year ago)

    Thank you so much for this post! I’ve been trying to focus on one social media a month to grow it and learn as much as I can about it, and for June I’m focusing on Pinterest so this is perfect! I can’t wait to put your tips to action!

    Jenni // The Beautiful Little Fools
    Jenni recently posted…Summer 2015 Reading ListMy Profile

    Reply
    • Marie Huang
      June 2, 2015 at 12:33 am (1 year ago)

      That’s smart to go month to month with a different focus so everything gets covered. Sometimes I get overwhelmed trying to learn everything that I can about so many different social media platforms.

      XOXO
      Marie
      Marie Huang recently posted…How To Grow Your Blog With PinterestMy Profile

      Reply
  13. Shaira Manalo
    June 2, 2015 at 6:57 am (1 year ago)

    Oh, thanks for this!!! I just registered in Pinterest and luckily i got a spot! :) I never thought pinterest can help myy blog grow!

    Looking forward to see more of your posts. Do you have an instagram account? Maybe we could follow each other. Let me know by leaving a comment on my blog or sending me a request. I’ll follow back :) Thanks!

    IG: @shairangelique

    Have a nice day!

    xoxo,
    SHAIRA
    http://www.missdream-girl.blogspot.com

    Reply
    • Marie Huang
      June 3, 2015 at 10:08 pm (1 year ago)

      I would love to follow you! I will go look you up now! Thanks for stopping in, and welcome to the wonderful world of Pinterest!

      XOXO
      Marie
      Marie Huang recently posted…How To Grow Your Blog With PinterestMy Profile

      Reply
  14. Tiffani
    June 2, 2015 at 9:06 am (1 year ago)

    These are all so great. I’ve seriously used Pinterest to my advantage the last few weeks, and I know these tips are only going to help me utilize it even more!
    Tiffani recently posted…Monthly Moments {May}My Profile

    Reply
  15. Pick Your Beau
    June 2, 2015 at 9:40 am (1 year ago)

    Some GREAT information for bloggers – will definitely be implementing a few of these tricks for myself! I always have the hardest time promoting with Pinterest

    Pick Your Beau

    Reply
    • Marie Huang
      June 3, 2015 at 10:06 pm (1 year ago)

      It definitely has a learning curve and can be quite frustrating, but these strategies have REALLY helped me out so I had to share with all of my blogging ladies <3

      XOXO
      Marie
      Marie Huang recently posted…How To Grow Your Blog With PinterestMy Profile

      Reply
  16. Annie
    June 2, 2015 at 3:34 pm (1 year ago)

    Thank you so much for this post! I found it incredibly helpful and have just started using Pinterest more to help with my blog. It honestly has increased my blog traffic so much its insane! I definitely want to use some of your tips to help boost my traffic :)

    Annie N Belle
    Annie recently posted…May FavoritesMy Profile

    Reply
  17. The Unperfect Family
    June 18, 2015 at 1:25 pm (1 year ago)

    Thank you so much for this! I’m a Pinterest addict, but don’t feel I’m really getting the most out of it for my blog. I frequently go on a pinning spree around 2am but I never considered when my audience would likely be on Pinterest. Thanks for all the great advice!
    The Unperfect Family recently posted…Organizing Craft SuppliesMy Profile

    Reply
    • Marie Huang
      June 19, 2015 at 1:55 am (1 year ago)

      Time is definitely extremely important. I have recently been looking into Pinterest scheduling apps that schedule certain pins to post at certain times! I too, used to just pin randomly and I finally realized that I wasn’t optimizing my Pinterest followers. It really made a difference when I started targeting certain times.

      XOXO
      Marie

      Reply

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