The Power of Networking

The Power of Networking (and why you need to do it) | Progression By Design

I’m not going to lie, when I first started Progression By Design I had no interest in commenting and interacting with other bloggers. I was officially the cat lady of the blogging community. In real life I am an extremely friendly, personable, outgoing individual. However, when it came to blogging, I was more than happy to sit in my room petting twenty of my (albeit metaphorical) cats and knitting little sweater outfits for them. I was lazy and didn’t see the value in commenting on other people’s small blogs.

I do realize that saying that makes me sound like an asshole, but I basically was. I thought that it wasn’t worth my time to reach out to other bloggers that were of the same or smaller caliber than I was. I wanted to interact with industry influencers that would promote my content (not happening) and magically rocket launch my blog into overnight stardom! Go home Marie, you’re drunk. Well needless to say, it didn’t take me very long to realize that this wasn’t a very solid plan.

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I finally realized the benefits of becoming active in the blogging community and crawled out from under the rock that I had been living under and got social. What are the benefits of talking to others you may ask? Obviously not looking like a jerk is one of them, but there are several other more important reasons such as:

  • Gaining exposure for your blog 
  • Boosting your Google search ranking
  • Forging friendships that set the stage for future collaborations and partnerships
  • Becoming recognized as an industry expert in your field

Gain Exposure For Your Blog


When you reach out to other relevant bloggers in your niche, you are effectively exposing these like minded individuals to your content and website. I promise that if you start promoting their content on social media and commenting on their posts, they will eventually notice you and head on over to your blog to check out who has been giving them all of the free love.

Side Note: Don’t be creepy and annoying. It annoys me so much when people follow me on Instagram, like 35 of my posts in two minutes, and then wait to see if I follow them back. Don’t do it. You look desperate and your blowing my phone up. By all means, follow me and like five of my posts, not 35 of them just so I will follow you.

Boost Your Google Rankings


In addition to getting other bloggers’ attention, leaving comments and linking to your blog in your comment signature does wonders for your site’s Google ranking. The more relevant back links to your site that you have, the higher Google will place you over other sites that are vying for the same spot in Google rankings. Google likes that other people like you. Other websites are showing Google that they like you by allowing you to back link to your blog on their site.

Forge Valuable Friendships


Don’t get me wrong, finding your tribe of blogger friends that you can go to with questions, share your love for blogging with, and have fun with is extremely important. However, blogging, like anything else these days, is about networking. The more valuable connections that you can make with individuals the better, but forging a relationship with an industry leader can do wonders for your blog. This leader could expose you to an opportunity, person, or company that you never would have encountered had it not been for them.

Bottom Line: Make friends for the sake of making friends. It’s fun. But don’t forget the power of an influential leader in your field.

Become Recognized as an Industry Expert in Your Field


Like I mentioned above, it is important to make relationships with leaders in your field, but it is even more important to become one. You don’t have to have the same traffic numbers,  fancy photographer, or  perfect looking website that they do to become recognized as an expert. Use your social media accounts like Pinterest and Twitter to share other strong, relevant content from other bloggers that your readers would enjoy. Do that enough, and people will start really paying attention to what you have to say. Why? Because you have provided enough content (your own and other peoples) that  was helpful, inspirational, and informative enough to have a consistently positive impact on their lives. For more tips on curating relevant content for your readers, check out How to Grow Your Blog With Pinterest.

Remember that commenting and sharing other people’s content should be fun, but don’t forget all of the benefits that you can reap from doing so!

XOXO.

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20 Comments

  • Reply Jordyn June 23, 2015 at 12:14 pm

    Seriously obsessing with your blog lately (maybe in the liking 35 insta pictures way? Not sure, haha). But seriously these are great and super relevant tips! No one wants to be a blogging cat lady!
    Jordyn recently posted…Pajama PartyMy Profile

    • Reply Marie Huang June 23, 2015 at 1:54 pm

      Thank you love!! Haha and NO definitely not. Nothing else really annoys me except for that Instagram thing so you’re good, and maybe I’m just cranky about it I don’t know… Haha!

      XOXO
      Marie

  • Reply Sara Holt June 23, 2015 at 1:47 pm

    Thanks for the tips! I totally need to start linking my blog in my comments!

    • Reply Marie Huang June 23, 2015 at 1:53 pm

      It does take an extra few seconds, but totally worth the time!

      XOXO
      Marie

  • Reply Melissa June 23, 2015 at 2:37 pm

    I used to be the same way when I first started blogging; I just wanted to write and post and let people read my content. But I’ve found that some of those who appreciate my work the most are fellow bloggers that I have surrounded myself with and made and effort to get to know.
    I have yet to team up with someone and do a sponsored post, however! If anyone here is interested, please drop me a line and let me know!

    xo,
    Melissa | These words are my own.
    Melissa recently posted…Hidden GemsMy Profile

    • Reply Marie Huang July 3, 2015 at 12:05 am

      I completely agree! There is nothing like having a group of fellow bloggers to read and support your blog!

      XOXO
      Marie
      Marie Huang recently posted…Styling the FourthMy Profile

  • Reply Morgan June 23, 2015 at 2:49 pm

    I really enjoyed reading this! It is very important to network when blogging, especially if you are look at your blog as a business (which I am!)

    -Morgan
    How 2 Wear It [] http://how2wearit.com
    Morgan recently posted…… #SBScon – What’s in my Bag?My Profile

    • Reply Marie Huang July 3, 2015 at 12:11 am

      I completely agree! It is so important to reach out to others especially when you are really looking to grow your blog professionally!

      XOXO
      Marie
      Marie Huang recently posted…Styling the FourthMy Profile

  • Reply Kaitlin June 23, 2015 at 3:40 pm

    These are the perfect tips, interaction is totally key! It’s fun and essential.
    Kaitlin recently posted…Latest Lusting: Blushing for BlushMy Profile

  • Reply Macarena June 23, 2015 at 4:49 pm

    LMAO! Loving that first pic. So true. My favorite part about being a blogger are all the events and people I’ve met. Great article.

    xo // http://www.thematerialgirl.co
    Macarena recently posted…‘Be My Bridesmaid’ Party.My Profile

    • Reply Marie Huang July 3, 2015 at 12:06 am

      It is definitely one of my favorite parts now as well! I love getting to meet other people that share the same passion that I do.

      XOXO
      Marie
      Marie Huang recently posted…Styling the FourthMy Profile

  • Reply A Peachy Sonder June 23, 2015 at 7:12 pm

    These are excellent points! I think everyone starts out as a blogging hermit, but it’s amazing how accepting people are when you reach out! Blogging is definitely more fun as a group. 🙂

    Thanks for sharing!

    xo.

    • Reply Marie Huang July 3, 2015 at 12:07 am

      Oh yes! I definitely agree! It is so much fun to get to know other people that enjoy the same things that I do!

      XOXO
      Marie
      Marie Huang recently posted…Styling the FourthMy Profile

  • Reply Jenny June 23, 2015 at 7:32 pm

    I have definitely noticed more traffic coming to my site after linking my blog in the comments.
    These tips are so helpful though, you have to interact to get interactions I feel.

    xoxo, Jenny || Breakfast at Lillys
    Jenny recently posted…Summer StaplesMy Profile

    • Reply Marie Huang July 3, 2015 at 12:08 am

      It definitely helps to get your name out of your normal circle of bloggers when people from other blogs start clicking on your comment links!

      XOXO
      Marie
      Marie Huang recently posted…Styling the FourthMy Profile

  • Reply Tiffani June 23, 2015 at 9:16 pm

    These are all such great tips! I had no idea what I was doing when I first started and I was always just hanging with my 20 metaphorical cats!
    Tiffani recently posted…My BIG Announcement! & A Giveaway!My Profile

  • Reply Shaguna and Kaylee June 23, 2015 at 9:20 pm

    I need to work on chatting with other people!
    Shaguna
    gold&hearts
    Shaguna and Kaylee recently posted…Father’s Day Gift GuideMy Profile

  • Reply Lauren Ashley June 23, 2015 at 10:43 pm

    Love all of these tips! I agree… networking is so important and I’ve also made some of my BEST friends through social media networking! And hahaha to them commenting or liking a bunch of your pics to see if you follow back. Happens all of the time and I HATE IT!

    xo
    Lauren
    The Fashionista’s Diary
    Lauren Ashley recently posted…Striped Shirt DressMy Profile

    • Reply Marie Huang July 3, 2015 at 12:09 am

      I am so enjoying meeting other women that love the same things that I do. I just went to my first blogging event recently and it was so much fun!

      XOXO
      Marie
      Marie Huang recently posted…Styling the FourthMy Profile

  • Reply Rumela June 25, 2015 at 8:35 am

    This is such a great and helpful post . Thanks for sharing.
    My blog: RumelaTheShopaholic

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