I’m not going to lie, when I first started Progression By Design I had no interest in commenting and interacting with other bloggers. I was officially the cat lady of the blogging community. In real life I am an extremely friendly, personable, outgoing individual. However, when it came to blogging, I was more than happy to sit in my room petting twenty of my (albeit metaphorical) cats and knitting little sweater outfits for them. I was lazy and didn’t see the value in commenting on other people’s small blogs.
I do realize that saying that makes me sound like an asshole, but I basically was. I thought that it wasn’t worth my time to reach out to other bloggers that were of the same or smaller caliber than I was. I wanted to interact with industry influencers that would promote my content (not happening) and magically rocket launch my blog into overnight stardom! Go home Marie, you’re drunk. Well needless to say, it didn’t take me very long to realize that this wasn’t a very solid plan.
I finally realized the benefits of becoming active in the blogging community and crawled out from under the rock that I had been living under and got social. What are the benefits of talking to others you may ask? Obviously not looking like a jerk is one of them, but there are several other more important reasons such as:
- Gaining exposure for your blog
- Boosting your Google search ranking
- Forging friendships that set the stage for future collaborations and partnerships
- Becoming recognized as an industry expert in your field
Gain Exposure For Your Blog
When you reach out to other relevant bloggers in your niche, you are effectively exposing these like minded individuals to your content and website. I promise that if you start promoting their content on social media and commenting on their posts, they will eventually notice you and head on over to your blog to check out who has been giving them all of the free love.
Side Note: Don’t be creepy and annoying. It annoys me so much when people follow me on Instagram, like 35 of my posts in two minutes, and then wait to see if I follow them back. Don’t do it. You look desperate and your blowing my phone up. By all means, follow me and like five of my posts, not 35 of them just so I will follow you.
Boost Your Google Rankings
In addition to getting other bloggers’ attention, leaving comments and linking to your blog in your comment signature does wonders for your site’s Google ranking. The more relevant back links to your site that you have, the higher Google will place you over other sites that are vying for the same spot in Google rankings. Google likes that other people like you. Other websites are showing Google that they like you by allowing you to back link to your blog on their site.
Forge Valuable Friendships
Don’t get me wrong, finding your tribe of blogger friends that you can go to with questions, share your love for blogging with, and have fun with is extremely important. However, blogging, like anything else these days, is about networking. The more valuable connections that you can make with individuals the better, but forging a relationship with an industry leader can do wonders for your blog. This leader could expose you to an opportunity, person, or company that you never would have encountered had it not been for them.
Bottom Line: Make friends for the sake of making friends. It’s fun. But don’t forget the power of an influential leader in your field.
Become Recognized as an Industry Expert in Your Field
Like I mentioned above, it is important to make relationships with leaders in your field, but it is even more important to become one. You don’t have to have the same traffic numbers, fancy photographer, or perfect looking website that they do to become recognized as an expert. Use your social media accounts like Pinterest and Twitter to share other strong, relevant content from other bloggers that your readers would enjoy. Do that enough, and people will start really paying attention to what you have to say. Why? Because you have provided enough content (your own and other peoples) that was helpful, inspirational, and informative enough to have a consistently positive impact on their lives. For more tips on curating relevant content for your readers, check out How to Grow Your Blog With Pinterest.
Remember that commenting and sharing other people’s content should be fun, but don’t forget all of the benefits that you can reap from doing so!